Creative Brief 

 

Objective    

 

MetConnect, the events management online showcase of student blogs, podcasts and articles, would like to commission 4 more episodes of the podcast Pegg’s Passions. These will be uploaded weekly for the next 4 weeks during February on the dates:
 
Episode 1 – 07/02/21
Episode 2 – 14/07/21
Episode 3 – 21/02/21
Episode 4 – 28/02/21
 
Episodes will be released at 4pm
 
Episodes must be happy, upbeat and a mix of songs and chat / stories describing the meaning / choice behind the song.
 
Objective is to provide an uplifting start to the weekend, aiming for the drive time audience, with an added boost of being Friday so a party vibe.
 
Starting the weekend, ending the work week and fun are the key ideas.
 
Recording and editing    

 

All shows must be recorded on garage band
 
All songs must be downloaded from preowned CDs for copyright purposes
 
Target audience    

 

Whilst students of the college are the first audience of MetConnect, the wider audience of working age adults is preferable, and aimed for with targeted marketing at adults in the 25-65 age group.
 
All content must be fully inclusive and accessible to all listeners. This is a fun podcast and no depressing themes, or controversial, religious or political debates will be included.
 
Content should adhere to College Equality and Diversity and Equal Opportunities policies
 
Proposed themes for next four shows  

 

•    Favourite ladies
•    Dance-floor dollies
•    European classics
•    Crooners of yesteryear

 

Timings    

 

Each show must be 25-30 minutes long, with a minimum of 4 songs
 
Branding    

 

Each show must begin with introductory music / jingle and end with similar.
 
Next week’s show must be discussed and trailed during broadcast.