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BRANDING

Number 1

Original

PROS

  • Cheerful

  • Colourful

  • Clear name

  • Photo of me shows who I am (age etc..)

FRANK 1.jpg

Cons

  • Looks homemade - not professional looking, audience may think its a very basic operation.

  • Graphics are very old fashioned, and not in a retro way.

  • Car numberplate blocked for security but looks shoddy.

  • Boring

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Number 2

Cowboy

PROS

  • Only three colours - easy to carry on colour branding throughout promotion, publicity, website etc.

  • Funky, retro vibes

  • Intriguing

  • Clear title

CONS

  • Called CD finds- graphics show a tape

  • Font hard to read

  • Cluttered design

  • Not clear what it is or what it is for

  • Quite dull looking- not much impact

  • Old fashioned

PROS

  • Bright, colourful- stands out

  • Disco balls graphic conveys a feeling of partying , glamour, fun and MUSIC!

  • Pegg's Passions links it to me by using my name.

  • 'Radio at it's most fabulous' explains what the show is - a radio broadcast

  • The tag lines use alliteration for impact and give a feel of what the show is about

!!WINNER!!

Image by Matthew LeJune

Divas.      Dancing.     Disclosure.

Pegg's Passions

Radio at it's most fabulous

Number 3

DISCO

CONS

  • Quite busy- lots going on? however, I think it shows its party, fun nature.

  • 'Pegg's" doesn't mean much if you don't know who I am, although its  distinctiveness will hopefully be an advantage over time as it  can be a unique brand.

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